About Us

Who Are We?


CLEF is a Malaysian beauty brand founded in 2019 on a simple belief: beauty should feel good and work.

Our name reflects the two things we believe every beauty product should deliver:

CLean - We create clean, thoughtful and elevated experiences that make everyday beauty feel better. From the textures you love, the scents you remember and the way our products look and feel, every detail is designed to turn a daily routine into a ritual you look forward to.

EFfective - We create purposeful solutions powered by effective ingredients, designed around real beauty needs and focused on results you can see and feel. Every product has a clear purpose, whether it is caring for your skin, strengthening your hair, nourishing your body or enhancing your everyday routine.

What started with skincare has grown into a complete beauty house, spanning skin, hair, body and personal care, bringing together an experience you enjoy and results you can trust.

CLEF
CLean Experience. EFfective Results.

Find Us In Store

Clef Sunway Velocity

Clef Sunway Velocity

G-29, Sunway Velocity Mall, Lingkaran SV2, Maluri, 55100 Kuala Lumpur, Wilayah Persekutuan Kuala Lumpur Opening hours: Mon–Sun, 10:00 AM–10:00 PM

Get Directions
Clef Sunway Pyramid

Clef Sunway Pyramid

Level CP6, Blue Atrium, Sunway Pyramid Mall Darul Ehsan, G1.120A, 3, Jalan PJS 11/15, Bandar Sunway, 47500 Petaling Jaya, Selangor Opening hours: Mon–Sun, 10:00 AM–10:00 PM

Get Directions
Clef Mid Valley Megamall

Clef Mid Valley Megamall

Lot FK-18, First Floor, Mid Valley Megamall, Lingkaran Syed Putra, Mid Valley City, 58000 Kuala Lumpur Opening hours: Mon–Sun, 10:00 AM–10:00 PM

Get Directions
Clef Pavilion Bukit Jalil

Clef Pavilion Bukit Jalil

Lot P3.03.00, Pavillion, 2, Persiaran Jalil 8, Bukit Jalil, 57000 Kuala Lumpur, Wilayah Persekutuan Kuala Lumpur Opening hours: Mon–Sun, 10:00 AM–10:00 PM

Get Directions
Clef Queensbay Penang

Clef Queensbay Penang

Lot 1F-73A, First Floor, South Zone CLEF Beauty - Queensbay Mall. Opening hours: Mon–Sun, 10:00 AM–10:00 PM

Get Directions
Clef Sunway Carnival

Clef Sunway Carnival

Lot GF-K03, Ground Floor, Sunway Carnival Mall, Seberang Jaya, Penang. Opening hours: Mon–Sun, 10:00 AM–10:00 PM

Get Directions